End User Privacy Policy

Last Updated: May 24, 2016


Soomla Inc. (“Soomla” “we,” “us” or “our“) provides development and data tools to games and mobile  services (“Application“) through our website, mobile services, and software (our “Services“). Depending on the type of Service selected by the developer of the Application you are playing, we may collect certain information about you.


You are probably reading this because an Application you downloaded is a member of our Services and directed you to read this End User Privacy Policy so you can understand how we collect, use, share and protect information about you as well as what your choices are regarding the collection, use and sharing of your information. This is not the privacy policy for the Applications developers which can be found here [http://about.soom.la/privacy-policy/].


By using the Application you are agreeing to this Privacy Policy. If you do not agree, then do not use the Application.

This End User Privacy Policy does not apply to the practices of third parties that we do not own or control, including those of the Application you are using. We encourage you to carefully review the privacy policies of any third party services you access.


Information We Collect:

We use technologies such as Software Development Kits (SDKs) or Advanced Programming Interfaces (APIs) to collect information about you as described below. We use these technologies to recognize your device and to track your activities in the Applications and in other websites. These technologies work by storing a line of code in the Application that resides in your mobile device and synchronizes information back and forth between your mobile device and our servers. When you remove the Application from your mobile device this line of code will also be removed.


We may collect and store the following information:

We may combine your Device ID or your Advertising ID with non personally identifiable information in order to allow us to uniquely identify your device for purposes of storing specific and aggregate usage preferences and data.


How We Use the Information Collected?

We may use the information we collect, including information which identifies or together with other information may identify (“Personal Information“) you in the following ways:



How The Information Collected is Shared:

Information Shared within our Services:

The information collected about you may be included in our Services and may be visible to the developer of the Application you use. The developer, may be able to see information collected about you along with  your Advertising ID.



We may publish or share with third parties de-identified or aggregated information about you in order to promote our Services.  For example, we would disclose statistics that that a certain percentage of players of a certain genre of Application spend x dollars in y hours in such Application .

Service Providers and Other Third Parties

We may share your information with service providers to perform functions and process your data and to help provide our Services, consistent with this End User Privacy Policy. For example, we work with service providers to host the Soomla Services.

Other Sharing

In addition to the uses described above, we may also share your information with third parties for the following purposes:

We may also share de-identified or aggregated information about you with academic researchers for purposes including statistical analysis and academic study.

Please see the section “ Changing or Deleting your Information” to learn about your options in connection the collection of information from you through cookies and other technologies and what you can do about it.


Security and Information Protection

We take reasonable precautions to protect your Personal Information. For example, all Personal Information collected by us is transferred over https and all Personal Information stored by us or for us is kept on a server in a secure environment. Only employees, our partners and any sub-contractors who need the information to perform a specific service are granted access to the information. Please keep in mind that we do not control how the developer(s) of the Application(s) you are using protect the information they collect about you. Please read their terms and privacy policies before providing Personal Information. Also, please remember that  the Internet is not a 100% secure medium for communication, and we cannot guarantee that your Personal Information will always remain private when you use an Application.


Policy Regarding Children

The Services are not directed to children under the age of 13.  We do not knowingly collect Personal Information from children under 13. If you are under 13, please disable the provision of information to us as described in the Section entitled “Changing or Deleting your Information“. If you become aware that your child has provided us with personal information without your consent, please contact us at privacy@soom.la. If you are a California resident under the age of 18 and you wish to remove publicly available content, please contact us at privacy@soom.la.


Changing or Deleting Your Information

You can limit our use of the information collected about you for marketing or advertising purposes by contacting us at  privacy@soom.la . You may also do this by disabling the Advertising ID on your mobile device. For more information on how to manage the privacy settings in your mobile device see, for example: https://www.apple.com/privacy/manage-your-privacy/ (for your iOS mobile device) and [https://soom.la/opt-out] (for Android mobile devices). You may also contact the manufacturer of your mobile device for instructions about opting out from ad tracking. In addition, the Digital Advertising Alliance has also developed a tool that may help you understand which third parties have currently enabled cookies for your browser or mobile device and how to opt-out of some of those cookies. You may access this tool at:  http://www.aboutads.info/choices/   from your browser and from your mobile device.

Even if you disable the Advertising ID in your mobile device, keep in mind that you may still receive interest based advertising, including from third parties to whom your Advertising ID had been previously disclosed and that you may still receive advertising from third parties, though such advertising may not be based on your interests and preferences. For any privacy or data-protection-related questions, please write to  privacy@soom.la.

We will retain your Personal Information until the earlier of (i) the information is no longer necessary to accomplish the purpose for which it was provided; or (ii) you ask that we delete your Advertising ID from our records, as described above. We may retain your information for longer periods to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or we reasonably believe that retaining the information is necessary to protect our legal rights or legitimate business interests.

Cross Border Transfer

Soomla transfers, processes and stores information about you on servers located in a number of countries, including the United States. We may also subcontract processing to, or share your information with, third parties located in countries other than your home country. Your Personal Information may therefore be subject to privacy laws that may not provide the same protection as your country of residence. For example, government entities in the United States and other countries may have certain rights to access your Personal Information. By using the Application you consent to this transfer, processing and storage.

Changes to Privacy Policy

This End User Privacy Policy is subject to revisions from time to time, in our sole discretion. When we make changes we deem material we will notify the developers of the Application you are using and have required them to disclose all such changes to you.

Questions or Comments

We welcome questions and comments about this Privacy Policy.  Questions or comments should be directed to  privacy@soom.la.


Last updated: May 24, 2016